LOS ANGELES - Toyota Motor Corporation, through its representatives in the United States and Asia took the pop singer of Hatsune Miku anime as the latest icon Corolla. Toyota is also sponsoring Miku inaugural concert at the Nokia Theater, Los Angeles, California, to coincide with the convening of Anime Expo, 1 to 4 July 2011.
Miku is a character of 3-D holographic created by Crypton Future Media to promote music software on your computer. People of the blue girl is known to lovers of anime with a typical song and dance movement.
"Toyota continued to keep creating new trends and global developments. We are very pleased to be working with Hatsune Miku, although his name is still less known in part of the people. But the music and their loyal fans have a lot in common with a long history Corolla," revealed by Bob Zeinstra, National Manager, Advertising and Strategic Planning U.S. Toyota, as reported by autoevolution (14 / 5).
In order to maximize the marketing strategy, Toyota recruits InterTrend Communications to create ads in the form of video, print, digital to social media. Its main target, the consumer dilingkup American and Asian regions.
"This collaboration reflects the ideals of the Toyota Corolla and Hatsune Miku by packing a big dream in the form of compact.'s best-selling Corolla sedan now comes with some new refreshment in the interior-exterior and features a better technology than its competitors,"explained by Toyota in the official statement.
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