Mercedes Benz launches new C-Class- Benz C Class

MercedesBenz  launches new C-Class- Benz C Class

German luxury car maker Mercedes Benz has launched anadvanced version of its flagship sedan C-Class in India,priced between Rs 29.75 lakh and Rs 32.30 lakh (ex-showroom, Delhi). 

The company is also planning to introduce 3-4 newproducts, comprising upgrades and new variants of the existing models, withinnext two months in India. 

"The C-Class is our flagship and we are themarket leader in this segment. The new C-Class will further strengthen ourposition in the market," Mercedes-Benz India Director(Sales & Marketing) Debashis Mitra told reporters here. 

The company is looking to sell 250-300 units ofthe new C-Class as against about 200 units of the outgoing version, he added. 

The C-Class is the cheapest model from thecompany's stable and the old model was priced at Rs 29.75 lakh-Rs 32.80 lakh(ex-showroom, Delhi).The car is sold in both petrol and diesel options, and it contributes 40-45 percent of the firm's total sales in India. 
During January-July period of this year, MercedesBenz Indiahas sold a total of 3,991 units, out of which C-Class recorded sales of 1,639units. 

"We are mainly targeting the youths in theage group of 25-30 years for the new car and to attract them, we have addedmany advanced technical features in the car," Mitra said. 
When asked about future products, he said thecompany had a plan to introduce 5-6 new products, including upgrades and newversions during July-October period this year