Honda Odyssey 2012 Campaign Experiment

The minds at Raging Artists are typically tasked with producing unique marketing spots for a variety of companies. The crew recently applied their creative minds to the world of minivans, and designed a spot they feel helps put the people mover in a light that appeals to the fathers of the world.

A dad is given orders to take the kids to school, and the family's Honda Odyssey to the car wash. Honda didn't commission the piece, but the Odyssey is clearly the star of this show. It's used to shuttle the father through a variety of tasks, only two of which were actually part of his original wife-mandated marching orders.

Click past the jump to watch the spot. Once you do, sound off in the comments and tell us if you think this is what minivan commercials are missing, or if something more along the lines of Toyota's Swagger Wagon spots are more appropriate.

Source;
http://www.autoblog.com/2011/09/20/raging-artists-create-a-manly-minivan-commercial/#continued

Cars.com Names Honda Odyssey the Ultimate Minivan

CHICAGO, May 23, 2011 /PRNewswire/ -- Cars.com, an online resource for new and used car buyers, announced today that the Honda Odyssey is the winner of its first-ever Ultimate Minivan Shootout. The site took six redesigned 2011 minivans under $45,000 and put them through a series of rigorous head-to-head challenges to determine which one was the best of the pack. The 2011 Honda Odyssey took the title for its styling, comfort and overall ride.

"Minivans haven't always been so cool; in fact, some car shoppers have shied away from them," said Patrick Olsen, Cars.com's editor-in-chief. "The reality is that today's minivans are sleek, practical and drive very well, which fulfills the needs of many families. Looking at the Honda Odyssey, its overall package of innovative features, design and a great ride propelled it ahead of its competitors. The $42,000 price tag might seem steep, but the features that the consumer gets for that money are unbeatable."

Cars.com, USA Today, Motorweek and an Atlanta-area family of five tested the vehicles over a period of three days. The first day consisted of 175 miles of highway driving to determine the true gas mileage for each van. On the second day, the experts took turns driving each of the six minivans evaluating ride, comfort, handling, style and functionality. On the final day, the local family evaluated the minivans from a car shopper's perspective to determine which features and design aspects were most important to them.

"We wanted to put these minivans through real-life tests with input not just from the experts but from a family with children," said Olsen. "This shootout takes into consideration the important insight of what the family thought was a good minivan and which one truly met their needs, because their opinions are important and reflect what all minivan shoppers would want."

Vans tested in the Cars.com Ultimate Minivan Shootout included the 2011 Chrysler Town & Country priced at $40,835, the 2011 Dodge Grand Caravan priced at $34,055, the 2011 Honda Odyssey priced at $42,250, the 2011 Nissan Quest priced at $38,040, the 2011 Toyota Sienna priced at $41,144, and the 2011 Volkswagen Routan priced at $34,750.

ABOUT CARS.COM
Cars.com was recently named the "Best Overall Customer Experience" by Keynote Systems, the world's leading Internet usage research company. Cars.com is an online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With price listings, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.

Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).

Source;
http://www.prnewswire.com/news-releases/carscom-names-honda-odyssey-the-ultimate-minivan-122436373.html

Car and Driver: 2011 Chrysler Town & Country vs. Honda Odyssey, Nissan Quest, Toyota Sienna - Comparison Tests

Really comprehensive article with a ton of pics (follow the links) that take you right there....
Family Planning: Minivans throw fashion to the wind. But nothing can match their kid-hauling utility.
BY MICHAEL AUSTIN, PHOTOGRAPHY BY MARC URBANO April 2011

Guess what? Minivans are still uncool. Automakers know this. Even the latest ads for the Honda Odyssey and the Toyota Sienna acknowledge the squareness of the segment. Sales have stabilized at about 500,000 units per year since tragically hip moms and dads fled to crossovers.

As a mature segment with little potential for growth, minivans are getting comfortable with their squareness. For evidence, we direct your attention to the new Nissan Quest, which not only acknowledges its one-box silhouette but drapes a metaphorical trench coat over the whole thing.
So minivans are cool with being uncool. Can we move on? The premise remains the same as before: Maximize people and cargo space, and forget about the styling. Driving dynamics get second billing. The point is to get you and your kids (or, for aging boomers, your dogs) to and from every destination with the least amount of hassle and the most comfort.

The newest in our assembled quartet is the Nissan Quest, back after a two-year hiatus. Now based on the company’s D platform (shared with the Altima, Maxima, and Murano), the Quest is similar to the Japanese-market Elgrand. For 2011, the Chrysler Town & Country (and its sibling, the Dodge Grand Caravan) gets freshened exterior and interior styling, a retuned suspension, and—most important—a new 283-hp V-6 mated to a six-speed automatic, which replaces all three previous powertrain offerings.

The Odyssey and the Sienna are also new for the 2011 model year, but both offer carry-over engines lashed to new six-speed automatics (available only in Touring trim on the Honda).

There’s a lot of common ground among this set. All four are powered by 24-valve V-6 engines, with only 35 horsepower separating the strongest (Chrysler) from the weakest (Honda). In the top-of-the-line trims we specified for our test group, each minivan comes with power side doors and a power rear hatch. They all offer some sort of flat load floor when the seats are folded and/or removed.

It’s worth noting that although the vans tested here all ring in at about $40,000, each can be had for closer to $30,000. The price of the Sienna, the highest in this test, drops as low as $25,370 for a base four-cylinder model.

In light of the targeted use of these vehicles, we focused on the passenger compartments as much as we did on behind-the-wheel impressions. We watched Team America: World Police multiple times in an effort to evaluate the rear-seat entertainment systems. We also wore a pregnancy-simulation vest while examining each minivan for ease of child-seat installation. And yes, we left some small part of our dignity behind these sliding doors.

4th Place: 2011 Toyota Sienna Limited
Highs: Barcalounger second-row seat, two glove boxes, parking-lot friendly.
Lows: Cheesy-looking fake wood, light on refinement, bland as a Camry.
The Verdict: Looks great on paper but fails to inspire in person.
Full review of the Toyota;
http://www.caranddriver.com/reviews/comparisons/11q1/2011_chrysler_town_country_vs._honda_odyssey_nissan_quest_toyota_sienna-comparison_tests/2011_toyota_sienna_limited_page_2

3rd Place: 2011 Nissan Quest LE
Highs: Funky styling, tight turning radius, comfortable front seats.
Lows: Low-rent center-console plastics, only one 12-volt power port in front.
The Verdict: Not the Holy Grail of minivans but headed in the right direction.

For the full review on the Nissan;
http://www.caranddriver.com/reviews/comparisons/11q1/2011_chrysler_town_country_vs._honda_odyssey_nissan_quest_toyota_sienna-comparison_tests/2011_nissan_quest_le_page_3

2nd Place: 2011 Chrysler Town & Country Limited
Highs: Sporty steering, balanced chassis, high level of refinement.
Lows: Underwhelming engine power, dowdy exterior styling.
The Verdict: Chrysler fixed everything that was wrong and kept everything that was right.

For the full review on the Dodge;
http://www.caranddriver.com/reviews/comparisons/11q1/2011_chrysler_town_country_vs._honda_odyssey_nissan_quest_toyota_sienna-comparison_tests/2011_chrysler_town_26_country_limited_page_4

1st Place: 2011 Honda Odyssey Touring Elite
Highs: Excellent ergonomics, seating for eight, trick folding third row.
Lows: Slow and numb steering, contrived exterior styling.
The Verdict: Good for drivers, great for passengers.

For the full review on the Honda;
http://www.caranddriver.com/reviews/comparisons/11q1/2011_chrysler_town_country_vs._honda_odyssey_nissan_quest_toyota_sienna-comparison_tests/2011_honda_odyssey_touring_elite_page_5