Honda replaces Mr. Opportunity with 'Seinfeld' actor

Mr. Opportunity should stop knocking. Honda’s found a new (and human) spokesman.

The animated character was known for his appearances in the automaker’s commercials for clearance events –- and for irritating legions of consumers with his blandness.

The “I Hate Mr. Opportunity!” Facebook page is filled with distaste for his “carefully ironed khaki trousers” and his similarity to “your high school geometry teacher.” The group’s description says: “Every time his commercials air, his personality grates on us, like the proverbial pebble in our collective shoe.”

Last year, one of Mr. Opportunity’s ads was voted the third worst in the country by visitors to the Consumerist blog, behind spots from Staples and Quiznos.

But lately, those viewers have noticed Mr. Opportunity’s absence from television screens and radio waves. Former "Seinfeld" actor Patrick Warburton is in his place on-air, calling himself an "all-out-multimedia-Honda-knowledge-dropping-tour-de-force.”

Warburton even takes a shot at Mr. Opportunity: “This year, they sent a man in to do a cartoon man’s job.”

The character’s demise stems from the ripple effect of the Japanese earthquake earlier this year on the supply chain and summer promotional campaigns, according to Honda’s ad agency RPA, via the Consumerist. Still, both RPA and Honda say Mr. Opportunity may not be gone for good.

Source

http://latimesblogs.latimes.com/money_co/2011/09/honda-replaces-mr-opportunity-with-seinfeld-actor.html

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Different.... I like it.

In Canada, Honda Civics Come in Giant Boxes of Fake Cereal

By Gabriel Beltrone

In a salute to the flimsy plastic cars that come shrink-wrapped in breakfast cereal, the Vancouver arm of digital agency Dare assembled this gigantic box of knockoff Cheerios, then put a real Honda Civic in front of it. The conceit is a bit fantastical. It's supposed to make driving seem more fun—ostensibly like playing with a toy car—and thus help British Columbia Honda peddle the Civic model. But it's mostly a clever spectacle for rubberneckers, joining a growing genre of over-the-top auto-related ad constructions. Kind of like the insanely tall ramp Hot Wheels is building at the Indy 500 to sell toys—only more cutesy and less terrifyingly badass. In the U.S., of course, Civic campaigns are monstrous, too—though a bit hairier. Via Creative Criminals.

Source;
http://www.adweek.com/adfreak/canada-honda-civics-come-giant-boxes-fake-cereal-131936

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