Another four door sports coupe for all to love or hate. This one comes from Mazda and was unveiled in Milan, Italy. The new Shinari is a four-door concept car that illustrates the direction Mazda will be taking for the design of their future cars. This direction is the result of a collaboration between Mazda’s styling studios in Germany, the United States, and Japan.
With the launch of the new concept, Mazda also announced that the company’s future design language will be described by the word Kodo, which is Japanese for soul of motion. Talking about the new design language, Ikuo Maeda, general manager of Mazda Motor Corp.’s design division said: "this design will lead to the next generation of Mazda design and will lead to other elements."
The first thing that is noticeable is the absence of the Mazda “smile” that appears on the current 3. That won’t be a trait of future Mazda products. The Shinari combines industrial and fluidic design, aiming to meld the two. The name Shinari translates to “resistance to being bent.” The rear end is perhaps the closest element to current Mazda vehicles.
The design is a result of combination of input from design teams in Japan, Germany and the United States. The Japan team had the lead on the exterior, while the interior work was handled primarily by the team in the United State.
2010 Mazda Shinari Concept
2010 Mazda Shinari Concept Wheel
2010 Mazda Shinari Concept on Road
2010 Mazda Shinari Concept Interior
2010 Mazda Shinari Concept Interior
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